LATEST ARTICLES

Appreciation in the Corporate World: Show Your Employees You Care

Your employees are a vital part of your business for they serve as the wheels that keep it turning, or operating. Your business would...

How Customers React to Visual Stimuli: Packaging for Advertising

People are visual creatures; they are influenced by stimuli that they see. This is the simplest principle behind advertising and marketing in general. Some estimates...

Identify the Differences Between Chapter 7 and 13 Bankruptcy

Some companies and individuals have to go through the process of closing shop because of lack of profits, poor sales or just simply no...

Design Principles 101: Leveraging Visual Perception

“The whole is other than the sum of the parts.” This quote from Kurt Koffka provides a key insight into how people perceive design....

Ways to Leverage Social Media for Your Small Business

Many small businesses consider time and resources as luxuries; more often, start-ups stretch their staff too thin and owners/managers have to wear multiple hats...