As a small business owner, one of the more efficient ways to stay ahead of the competition is to use the power of the internet. It's no secret that businesses, whether they're small or well-established, can reach more people and customers online. Marketing now involves online versions of flyers.
You may have heard of something called SEO and how it's integral to your website and your business staying on top of the search results. But what about local SEO? Is it better for small businesses?
Well established Denver SEO service providers describe local SEO as more “focused.” You will market the convenience of your location to your potential customers. With the prevalence of mobile devices, Third Stage Marketing agrees that people want information on the go.
It's also important to remember that local searches are fast becoming the norm. Local searches are your usual search with the inclusion of a location. These days, searchers aren't simply searching for "restaurants" anymore; instead, they search in a location (usually where they are located), like "restaurants in Denver."
Since local SEO is also highly targeted, the benefits aren't just limited to convenience for the searcher's sake. A person looking for a restaurant in the Denver area will most likely start searching for places nearby. Optimizing your business means your establishment may be among the first suggestions the person will get.
Carving Your Niche
But how do you “carve a niche” through local SEO? Always remember that small businesses don't just compete among themselves; they also compete with larger, more established businesses that may already have a large consumer base.
Local SEO allows you to carve a niche by exploiting your location. Your potential customers will more likely visit your store if it's more convenient to them than a well-established business farther away. This is one reason to use local SEO – even if your business isn't quite well known yet, you can take advantage of the convenience of your location to draw in customers.
As a small business owner, it's important to think of local SEO not just as a mere stepping stone to standing out amidst competition. Even as your business grows, it's necessary to localize your marketing efforts to establish yourself firmly in your target niche.