There is no point in having a website if it doesn’t work, doesn’t rank, and people don’t even know it’s there. If they happen to find your website, it’s so useless that they are frustrated instead of helped by it. The importance of having a fully functional website cannot be stressed enough in terms of marketing and selling opportunities.
To make sure you get the most of your website, here are some pointers:
Revamp your old and useless site
If your website is like the one described above, then you should probably give it a new lease on life. Voodoo Creative recommends contacting a web design agency in Melbourne or anywhere in Victoria and talking to them about a new website design that is more in tune with today’s market. With your new website, you should improve its usefulness and make it more convenient, easily navigable, and have a fully functional and reliable check-out feature.
Build an app
Don’t stop there. Think about designing an app that works seamlessly with your site. Apps are a big thing these days because most people have smartphones that allow them to download and install an app. They can interact with your business without having to open your website with their browser all the time. It’s also a good way to advertise new products and sales, and promote events.
Improve your click-through rates
Work with a search engine marketing company to make this happen. Aside from creating pay-per-click (PPC) ads for relevant websites, you should also pay for search engine optimisation (SEO), so your website can enjoy organic increases in its ranking on leading search engines like Google. The more visible your website is on those rankings, the higher your chances of getting clicks, generating leads and doing business.
These three suggestions do not summarise everything you need to do online but they definitely give you a better chance at making progress. Work only with reliable agencies and eventually you’ll see the positive effects of all your efforts.