Marketing Daily

Features

Keep Up with the Updates, Keep Up with SEO Sanity

With Google, there’s no such thing as permanence. The search engine giant is infamous for its constant algorithm updates. Google updates its search algorithm up to 600 times annually; in the past two years, it implemented nine major updates. SEO experts and brands alike are no strangers to recent algorithm changes: Penguin 4.0 and Possum. […]

marketing

Google Update: Ads Added by Adwords — The Future of PPC?

With the latest Google update, it looks like Google wants to rewrite your current Pay-Per-Click (PPC) ads. Called Ads Added by Adwords, the new program automatically allows Google to create variations of your ad and put those new ads live. Though Google appears a bit condescending with this update, many PPC marketers are somewhat impressed […]

Content vs. Visibility Content vs. Visibility

Content vs. Visibility: What’s More Important?

The ultimate goal for most search engine optimization (SEO) companies is to produce the highest number of articles in the shortest amount of time. Sheer luck will land a few websites on the ranks of Google and others on the Hall of Fame of great content. For the unfortunate majority, they end up exhausting resources […]

hottest techniques in web design

Web Design Trends That Will Dominate 2017

As everyone welcomes 2017, web designers the world over couldn’t help but wonder the cool trends that would dominate the next 12 months. The previous year gave birth to a variety of impressive work, setting the tone for the modern definition of web design in the future. As you stay ahead on the curve, draw […]

internet marketing

4 Ways to Improve Social Signals and Drive Traffic to Your Website

It was in 2014 when Google’s Matt Cutts declared that social signals don’t matter, but that was three years ago. And by Internet standards, 2014 is ancient history. Even though Google hasn’t publicly announced it yet, the world’s biggest search engine has obviously gained a better understanding of how likes, shares, retweets, and the like work […]

search engine optimization

4 SEO Trends You Must Follow in 2017

Search engine optimization is fast-paced and is constantly changing. If you want tostay on top of the results page, you have to keep up with the latest developments in SEO. Instrumental Brands noted that an overwhelming majority of all experiences online begin on a search engine. This means keeping your SEO game in absolute form is […]

Corporate World

Appreciation in the Corporate World: Show Your Employees You Care

Your employees are a vital part of your business for they serve as the wheels that keep it turning, or operating. Your business would be nothing without their services, so you should at least show them how much you appreciate their work once in a while. Corporations in Australia and all over the globe celebrate […]

Advertising

How Customers React to Visual Stimuli: Packaging for Advertising

People are visual creatures; they are influenced by stimuli that they see. This is the simplest principle behind advertising and marketing in general. Some estimates suggest that up to 70% of buying decisions customers only make when they are in the store already. These unplanned purchases are typically the effect of properly placed and packaged […]

Design Principles

Design Principles 101: Leveraging Visual Perception

“The whole is other than the sum of the parts.” This quote from Kurt Koffka provides a key insight into how people perceive design. A person identifies a group of objects in its entirety first before he or she sees its smaller parts. People see the whole as more than its individual pieces, even when […]

architecture

The Financial Benefits and Advantages of Commercial Landscaping

Once upon a time, the idea of a modern, industrial and high-tech neighborhood meant an all-concrete, glass and metal cityscape. However, since the revival of the green revolution, people are more aware of the benefits of Mother Nature’s offerings.Here are some sound financial reasons for including commercial landscaping within any business district. Adds Value Based […]