Search engine optimization is fast-paced and is constantly changing. If you want tostay on top of the results page, you have to keep up with the latest developments in SEO.
Instrumental Brands noted that an overwhelming majority of all experiences online begin on a search engine. This means keeping your SEO game in absolute form is crucial if you want to stay on top of the competition. The key is to stay updated about the newest trends that will affect SEO in 2017 and to jump at the opportunity to stay ahead of the pack.
Here is what you need to do in 2017 to make sure you’re on top of your SEO game:
1. Prioritize quality over quantity.
You can finally do away with churning out a hundred short articles per month and go for longer, more in-depth articles that you can post at least once a week. This 2017, everything you post on your website should be ultra-beneficial to your customers.
2. Use a variety of media.
Multimedia content increases user engagement and allows you to repurpose the same content over a variety of media. You don’t have to limit yourself to text. You can use images, GIFs, videos, podcasts, livestreams, slideshare presentations, infographics, webinars, and more.
3. Establish your presence everywhere.
In 2017, SEO won’t be just about your website. Search engines have also begun taking into account your online presence everywhere else, including your social media profiles. Fully optimized social network pages across all platforms can help generate exposure and drive traffic to your website.
4. Go mobile.
More people are using their smartphones to browse the Internet. In fact, more people have been searching using their phones than their desktop computers since May 2015. In 2017, the number is expected to increase, and if you don’t have a mobile-friendly website, you will miss out on a lot of things.
SEO is fairly easy to understand, but difficult to implement. The best way to go about it is to hire search engine optimization services and work with Internet marketing experts who understand the technical ins and outs of every business.