If you're a business owner, you should know that marketing your business online is necessary no matter how big or small your company is. This is because people mostly rely on the web to find what they want and need. One of the ways to gain more customers is by improving web design, therefore improving the user experience. Here are some things you can do to make that happen:
Simpler and Clearer Menu
Primary navigation options are essential, but too much of them may leave users confused rather than excited to know more about your products. This year, rethink your menu options and keep fewer and simpler options to avoid overwhelming your potential customers. Keep your menu options to a maximum of four to avoid choice paralysis. With fewer options, users can easily look for what they want.
Start Using Duotones
Website design implemented by Denver specialists is constantly innovating, and one of the latest trends is duotones. This effect works by using two key colors and finding the right balance between busy and minimal. Hero backgrounds are now popularly made with duotones in mind. This way, you can help users digest your key messages while keeping their attention with graphics that are easy on the eyes.
The Right Kind of Motion
Instead of using still images, a little motion can make your web design a bit more interesting, engaging, and appealing. Using animation in a meaningful way can provide your site the continuity to keep visitor attention. The great thing about small yet effective animations is that it doesn’t take as much time to load as videos do. Web pages and apps are more attention grabbing with animations than stock imagery, so it’s time to incorporate them into your web design.
Apply these web design techniques and you’ll see a lower bounce rate and a higher customer turnout on your website.